Brand Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most effective business asset. There the specific misconception that registering a company, purchasing the domain names and registering for tax purposes provides you that isn’t legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical treatments.

Questions often arise as to if to register a brand. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights to utilize the company Trademark Reply Filing Online India for the specific goods and services, both in the offline and online environments; affording the business the chance to stop others from via your brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of your business’ offerings provides the legal specifics of policy. It is important that the range of goods and/or services that the organization produces is correctly classified into one of the 45 separate categories you can get.

It is important to focus on that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the emblem and business conception around australia too. Having rights to your brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be keyed in.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval to be the exclusive user belonging to the specified trademark for the range of goods and services went for under the application.